AI is changing how students search — is your SEO strategy keeping up?
In this webinar, we’ll dive into how AI-driven search is reshaping the way prospective students discover colleges and universities online. While traditional SEO has been a cornerstone of higher ed marketing for years, it’s time to rethink what works — and what doesn’t — in this new landscape.
We’ll break down the key shifts in search behavior, highlight which SEO tactics still deliver results, and show you how to adapt your current strategies to stay ahead. You’ll leave with practical tips on using authority signals, video, and social proof — and how to focus your content on what actually drives enrollment decisions.
Key Takeaways:
- Explore how AI is rewriting the rules of student search behavior
- Identify SEO tactics that still deliver results—and those holding you back
- Learn how to boost credibility with search engines using content students trust
- Walk away with next steps to improve visibility and increase inquiries
Whether you're new to SEO or looking to future-proof your strategy, this session will give you the insights and tools you need to succeed in the age of AI.
Panelists:
- Beth Carron, Director of Higher Education Services - iFactory
- Shaun Spence: SEO & Analytics Content Specialist- iFactory
- Cory Madden, Product Manager - Modern Campus
- Gregg Ward, Regional Director - Modern Campus
Reserve your spot today!